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Database Highlights & Trials

Business & Economics, Database Highlights & Trials

TRIAL – AdData Reference

addatareference

Attention marketing researchers! Our trial for AdData Reference is live starting today.

AdData Reference provides facts, figures and insights into the 10,000+ leading brand advertisers in the U.S. It details each brand’s ad spending for the past 5 years, identifies target markets, relationships to parent companies, the brand’s different ad agencies, plus full contact information for key personnel. To log in, use your St Thomas email address to create an account.

Trial ends Oct. 31

Please send comments to Laura Hansen

Business & Economics, Charles J. Keffer Library, Database Highlights & Trials

Finding SWOT Analyses

swot-analysis-imageBusiness students often ask how to find SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses of companies.   

SWOTs are very useful tools.  According to the  The Blackwell Encyclopedia of Management:

An acronym of strengths, weaknesses, opportunities, and threats, SWOT analysis provides a simple but powerful tool for evaluating the strategic position of the firm. It is especially useful for senior executives undertaking a fundamental reappraisal of a business, in that it permits a free thinking environment, unencumbered by the constraints often imposed by a finance driven budgetary planning system

Did you know UST Libraries currently have two sources for ready-made SWOT analyses?

(you can also find both of these databases in our libraries’ A-Z list of Databases)

The SWOT analyses are always part of a company report.  Find them by searching for a company by name and clicking the “company report” radio button within Business Source Premier.

Find them by searching for your company within the “Companies” field.  Remember, most companies in Global OneSource are large, publicly traded corporations. Once you’ve identified your company among the search results (yours will usually be the one headquartered in the US, with a US stock listing), click on its name to open up a company profile.  There will be a menu on the left-hand side with a  link to the Strengths/Weaknesses analysis

refusa intl SWOT itself

Can’t find a SWOT?  Don’t panic.

A SWOT analysis is not difficult to make.   First grab a SWOT from Reference USA International (using the process outlined above), to use as a template.  Use Proquest Newsstand Complete, Mergent, and Business Source Premier to retrieve press releases and media articles on a company and its executives for the past twelve months.  (Focus on CEO, Chairman, and CFO interviews, new product releases, earnings releases, and stock analyst opinions on the industry or company.)    Within Business Source Premier, also look for a Datamonitor company profile.  If the company is public, go to their website or to Mergent Online–usually the “investors” or “company information” sections–to find the company’s SEC 10-K, 10-Q, and 14-A filings.

Using the information you’ve found, it should be fairly easy to make your own SWOT analysis of any company, public or private. 

(Look familiar?  This is a repost of a blog post we made in June of 2011.  The interfaces have changed a bit, so we decided it was time for an update.  If you already knew this, please pat yourself on the back for being a database guru!)

Database Highlights & Trials

JSTOR service interruption

JSTOR tech support writes,

    On Friday, September 9 and Saturday, September 10, JSTOR will be performing site maintenance that requires a “read-only” period for these two days. During this scheduled maintenance, users will be able to search, browse, and access and download PDF files for content in JSTOR. They will not be able to save citations, reset passwords, create or update MyJSTOR accounts, or purchase articles.

    We apologize for any inconvenience this may cause, and appreciate your patience as we work to improve JSTOR.

If you have any questions, please contact a librarian.

Database Highlights & Trials, News & Events

Welcome students

I’d like to welcome all new and returning students to the library. We’re really happy to have you back on campus.  It’s always a much livelier place when you’re around.  I just want to welcome you to campus in general and to the library specifically.  Here are a few things to help speed and ease your library experience this year:

  • Research Guides Let’s say you’re looking for library resources on a topic and you don’t know where to start.  Has that ever happened to you? Well now you know where to start cuz I’m telling you a good place to start… Research Guides. We’ve got guides for subject areas, guides for specific classes and database guides.
  • Summon Summon is like Google for scholarly articles. Wait, you say, isn’t Google Scholar basically Google for scholarly articles? Yes it is and I encourage you to use Google Scholar (using this link will get you to the full-text of journals the library owns if the full-text isn’t freely available in GS). But I also encourage you to use Summon if you’re looking for a few articles from scholarly or peer-reviewed journals, magazines, newspapers or if you’re looking for books or ebooks on a topic.
  • Ask a Librarian. I implore you (cuz when’s the last time you were implored?  Or impaled, for that matter? I know that vampires are all the rage these days, so I thought I’d ask about the impaling.  Also, imploring made me think of impaling, so there you go.  And now, my new little kittens, you’re getting a glimpse into how I think and what to expect from this blog for the next year).  Where was I? Oh yes, I implore you to not waste time.  If there’s one thing there’s just too little of -other than love, according to Jackie DeShannonhttp://www.youtube.com/watch?v=tMS2uMUQNnQ it’s time. [Did you check out that choreography?  Yikes!  How in the world did all those back-up singers learn it? So complicated! ] So if you spend more than 5 minutes looking for something in the library and you don’t see it, please, please, please ask us.   You can ask in person, via email, via texting through IM or SMS or just call us.  I implore you!
Database Highlights & Trials

Films on Demand is S.L.O.W, but worth it

filmsondemand Films on Demand is currently experiencing growing pains.  They are working on upgrading servers which has caused a slow down. The webpage will eventually load and you’ll be able to stream video, but you gotta be patient.  There are thousands of films in this collection and well worth the wait.  This slow loading could last the rest of this week, so please be patient. Sit back, start snacking on your popcorn or change your Facebook status to “waiting for Films on Demand.” It’ll pop up.

Database Highlights & Trials, News & Events

Open access 9/11 collection

For the month of September, and in anticipation of the 10th anniversary, ebrary is offering free access to e-books relating to the events of 9/11.   This collection of over a dozen books is ebrary’s way of helping us all make sense of those events.  This collection is free for one month only.  We have hundreds of ebrary books in our collection that are always available.  This is just a small set of relevant titles from ebrary’s vast collection.

Other resources that are of interest for information on 9/11 are:

  • Proquest Newsstand, which has all the US news coverage of 9/11.
  • For film footage, use Films on Demand.
  • For background info in digested form, Credo Reference is the place to search (use September 11).  Articles include overview, media representation of, casualties of, families of victims, etc.
  • Facts on File World News Digest has articles, breaking news, and  background and analysis.  Just search using the keywords September 11.
  • CQ Electronic Library has nearly 1000 articles on 9/11 (which is the keyword you should use to search CQ).
Database Highlights & Trials

… is Latin American Studies

ARTstor just threw down!  It just claimed it IS Latin American studies.  Now, I don’t disagree that ARTstor is good for Latin American studies but it just seems like such a bold, in-my-face statement.  In response I figured I’d highlight resources that either are or could be Latin American studies.

Here’s the press about ARTstor that started it all:

artstor

oxford
Oxford is well represented with a number of resources, mostly of the encyclopedic and dictionary flavor.  Oxford Language Dictionaries offers English to Spanish and Spanish to English dictionaries.   Oxford Encyclopedia of Latinos and Latinas in the United States covers the Latin American experience outside of Latin America.  And finally, for Oxford, is the Oxford Encyclopedia of Mesoamerican Cultures, which is interesting to flip through.

Finally, we have a few different journal and magazine indexes that focus on Latin American or Latin Americans that include articles in English and/or Spanish:

So, while I appreciate bold statements, I just felt like I needed to show that while yes, ARTstor is Latin American studies, there are several other sources that can also make that claim.  In all fairness, I suppose, ARTstor never said it was the only or best source for Latin American studies.

Database Highlights & Trials

Columbia Gazetteer of the World – RESOLVED

Columbia Gazetteer has returned to us. Please enjoy.  It was down for 4 days.  I bet you missed it.  Here’s the previous post:

Since Thursday, August 11th, the Columbia Gazetteer of the World has been unavailable.  They are “experiencing a problem of unknown origin” and are hoping “to resolve this issue as quickly as possible.”   We’ve all been there Columbia Gazetteer of the World.  We’ve all been there.  It will try to load, but nothing happens.  This post will be removed when the resource comes back.

Database Highlights & Trials

New look for Netlibrary ebooks

Netlibrary, a collection of ebooks, has been completely overhauled.  It is now eBooks Collection.  While it still contains the same titles, how you interact with those titles is very different.

If, in the past, you had a Netlibrary account and created a bookshelf, well… I’m sorry to say all that’s gone.  Been wiped out when Netlibrary became eBooks Collections. In order to recreate your bookshelf, you’ll have to create an Ebsco account.  If you already have one from using any of the 30 other Ebsco products we have, you can use that username/password to access eBooks Collections.

In order to get the most out of this resource, you’ll definitely want to create an account.  That way you can create a folder with all your titles in it, print, email and export parts of ebooks, and take notes in them.  Also, with the new interface, some titles are downloadable to mobile devices.  If, on the left side of the screen it says download, then you may.  If not… bummer.

ebscoebooksJust like in the old days (last week), most titles are for single use only, so you may encounter a message that looks like this:

No big whoop.  Just add that title to your folder and access it later.

All eBook Collections titles are in CLICnet, and that’s most likely how you’ll encounter these books.  So when you land on a book from CLICnet and want to use it, be sure to sign in or create an account.  Look in the blue bar at the top for  signin

Here’s everything you ever wanted to know about eBooks Collection.  There’s loads of help here and tutorial movies to watch.