Did you know? Each holiday season, your favorite UST business librarians anxiously await the release of one of our favorite traditions:the PNC “Christmas Price Index!”
The PNC CPI tracks how much it would cost to buy each of the 78 gifts in “The Twelve Days of Christmas.” PNC has been doing this every year since 1984, so they really know their stuff. For those of you who aren’t some of my amazing Finance students, this CPI is a play on the “Consumer Price Index,” which tracks the changes in price of goods and services like housing, clothing, food, and transportation that reflect American consumers’ spending habits.
PNC makes a fun website every year depicting their CPI and allowing us to discover the costs of each individual gift; this year we get to hop aboard the “Index Express” railway. As we travel through “Fluctuation Farm,” “Inflation Station,” “Index Falls,” and “Percentage Peak” to hear how the golden rings, partridges in pear trees, ladies dancing, and more are faring in the markets.
And the results? The 2011 CPI increased by 3.5% over last year – to (drummers drumming please):
The largest increases were for the poultry this year: the Two Turtle Doves (25%) the Partridge in the Pear Tree (14.2%), the Swans-a-Swimming (12.5%), and Geese-a-Laying (8%). The Four Calling Birds were left out of this trend, with a 13.3% decrease. Four French Hens remained constant at $150, as did the price of Ladies Dancing ($6,294.03) and Lords-a-Leaping ($4766.70), although the dancers did get a large salary increase last year. And, as some of you who follow the markets might predict, the cost of everyone’s perennial favorite, Five Golden Rings, is at $645 – a decrease of 0.8% from last year.
If you do a Summon search on the Twelve Days of Christmas, there are nearly 73,000 items – which is an increase of over 325% from last year! Included are thousands of books, videos, music, and more to help get you in a holiday spirit (and perhaps help you out of finals doldrums?) from some our favorite authors and artists. Check them out!