We now have a trial for Simmons Local Consumer Insights, as an addition to our Simmons OneView subscription (we are limited to 5 simultaneous users.) Simmons OneView provides data on adult U.S. consumers based on national surveys, and covers a wide variety of products, brands, and services. (There’s more information on how to use Simmons OneView on our Simmons OneView library guide.)
The Local Consumer Insights lets you view this information for all of the U.S.’s 209 Nielsen media markets, or DMAs (we are in the Minneapolis-St. Paul DMA.) Once you’ve logged in, to get the local data, click on the Study tab, then choose the area/DMA that you want.
Wondering about local pizza chain preferences? Let’s compare Domino’s and Pizza Hut.
This trial runs through November 17, 2017. Please send your comments on this resource to Marianne Hageman.