And here’s the proof. Emerald, a database of management journals, is especially strong in management topics such as human resource management, operations management, and library and information management. But in the spirit of the giving season, it offers these free holiday-related articles.
Christmas gift giving involvement
The act of giving a gift at Christmas is a form of consumption that invokes different levels of involvement. The purpose of this study is to explore and measure involvement in parental Christmas gift giving and giving branded items as gifts.
This article takes a look at in-store information search for a Christmas gift, specifically focusing on gender differences. Females, compared to males, were found to start Christmas shopping much earlier and embark on a greater number of shopping trips!
The authors of this article attempt to understand what Christmas gifts mean to children by examining the features and styles of the letters that children write to Santa Claus.
A humorous approach is taken in this article, which aims to cost the acquisition of the items listed in a popular Christmas song. It was found that there was a significant increase in costs from 2005 to 2006!
Christmas celebrations are a complex amalgam of motives, strategies, attitudes, rituals, behaviours and relationships. Christmas spirit is an important topic of deep interest to consumer behaviour researchers.
Dating all the way back to 1968, this article from Emerald’s archives discusses a product which could be the centrepiece of Christmas evenings – the Christmas cake.
The paper is a humorous story designed for Christmas reading. The authors find that taxation legislation is difficult to apply to mythical characters!
This study examines the personal, situational and socio-demographic factors influencing consumer information search strategies whilst Christmas shopping in a religiously-diverse Middle Eastern country: Lebanon.
