Happy Valentine’s with Euromonitor Passport! – St. Thomas Libraries Blog
Business & Economics, Database Highlights & Trials

Happy Valentine’s with Euromonitor Passport!

Welcome to Spring Semester, business researchers!

We’re less than one week away from Valentine’s Day, and I thought it was a good time to share some interesting Valentine’s-themed nuggets of note our vendor has shared with us that will (hopefully) help you to fall in love with one of our favorite market research databases: Euromonitor Passport GMID!

First, the Dashboards in Euromonitor Passport GMID reveal that the US is the largest market in the world for chocolate confectionery.  Good news for chocolate lovers, but growth in this market has declined since 2009.

 

Secondly, Mars is the dominant player in the confectionery market after overtaking The Hershey Company in 2008 (I’m excited to see Lindt and Ferrero on this list, personally).

And finally, if jewelry is more your style this Valentine’s Day, new data available for Passport Industrial reveals that Tiffany’s is the largest producer of jewelry in the US.

Euromonitor Passport GMID provides market research on countries, markets and companies. It includes in-depth country demographics and economic conditions; consumer lifestyle profiles; sales volume, value and forecasts for 350 retail products; information on major brands and companies. Data can be downloaded into Excel spreadsheets, and any of your friendly neighborhood librarians would be more than happy to help you if you’d like to do your own research in it – just give us a call!

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