‘Back in the day’ when I first started as a UST business librarian, Plunkett’s industry profiles in print was a staple of our business reference collection. It provided a clear and concise snap shot of an industry and was a great resource for students first learning about a specific industry. Now, just as about everything else that used to be a staple in our print collection, this resource is online. Just as the print version, the online version of Plunkett provides vital data for Market Research, Business Development and Strategic Planning.
Searching Plunkett’s is very easy from their main page
Users can search industry data either by choosing from a list of industries, industry codes, or with keywords. Users can also search by general topics such as “internet of things” or “sharing economy” Users can also use a company name for information, or create a list of companies by searching with location, industry, or company size.
To try Plunkett’s on your own you may follow this link.
Please get any and all feedback to me, Andrea Koeppe, by the end of this month.