We now have a trial for Simmons OneView – just click OK when it says we have no challenge question.) Simmons is a database of consumer demographic information (formerly known as the Simmons Study of Media and Markets); it provides national survey data from the Simmons National Consumer Study and the National Hispanic Consumer Study. These studies include demographic and psychographic characteristics, including attitudes and shopping habits, of product users. They have several YouTube tutorials; a good one to start with is “Create, Export & Save a CrossTab.”

We are comparing this to MRI University Reporter. A big difference between them is that unlike MRI, Simmons OneView has no “canned” reports. Users can choose their variables, which makes it more powerful, but there is more of a learning curve.

Our trial to Simmons OneView runs through November 17. Please send your comments on this resource to Marianne Hageman.