A huge thanks to Laura Johnson from the Minnesota Wild for coming and speaking to the St. Thomas AMA Chapter today! She talked about her role as a marketing manager for the Minnesota Wilds and how she got into this position. With a background in marketing and entrepreneurship, she had never envisioned herself entering the sports marketing field. Johnson talked about her responsibilities of segmentation, new product development, marketing campaigns that influence ticket sales, the Fan Loyalty program, as well as working with supporting agencies.
Peterson gave us an inside look at the Wild, as well as what it’s like to be apart of the Wild family. She concluded by answering questions, sharing internship opportunities within the Minnesota Wild, and by giving out prizes including a puck signed by Zach Parise!