This post was written by Dan Jackson, a 2012 UST MBA graduate. Dan completed many of his electives in real estate including participation in the spring 2012 REAL 714 International Real Estate Development course in the Cayman Islands.
The Big Blue Box… furniture products that are easy to assemble… cheap and affordable, yet chic items… Swedish meatballs and cheap meals are all items that remind people of the retail giant IKEA. But the retailer now wants to get you to think outside of the big blue box.
The popular Swedish home furniture products company IKEA has its sights set on expanding its well-known footprint. The next endeavor for the company, which already has a large international presence, revolves around building entire communities where people will be able to live, work, stay and play. According to the Globe and Mail IKEA is “launching a bold push into the business of designing, building and operating entire urban neighbourhoods.” The Globe continues to state that while this is a new and bold endeavor for the furniture icon they still want these new neighborhoods to have an emphasis on the traditional affordability concept that IKEA is well-known for with its furniture products model. One of IKEA’s current slogans is “Affordable solutions for living better,” and this is the type of slogan that the property development division anticipates as they move forward into the first phase of development of these new communities. The property development team wants to create communities that are beautiful, well-maintained and allow for a maximum lifestyle benefit, but yet still affordable for families and individuals.