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Career Services, EveningMBA, FTMBA, Newsroom, UST MBC

A style for communicating on-line…or should that be online

51oAgTuwAiL._SL500_AA300_The Internet really is changing the way we communicate. Or should that be the internet is really changing the way we communicate?

In 2000 I bought my first AP Stylebook and it dedicated an entire 5 pages to terminology related to the Internet. Last week Yahoo! announced that it is publishing its own stylebook for the Internet.

“The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, And Creating Content For The Digital World” will hit stores on July 6, 2010

And today the AP stylebook made a splash: Continue Reading

Career Services, Newsroom, Student Life

Got “Brand”? More than an elevator speech…

Life is marketing. LaBarre Spence and Tom Colosimo, from UST Graduate Business Career Services, provided their expertise to graduate students at a Saturday morning MBA to Z Seminar, “Success in a Challenging Job Environment: Your Brand at Work.”  The program focused on developing your professional brand statement.

In this competitive work environment, it is necessary to succinctly state what you bring to the workplace. The seminar was a working session and participants outlined their key competencies, standards and style. Continue Reading