social media – Opus Magnum
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Career Services, Newsroom, social media

Sites Worth Searching

Finding available employment opportunities has become much easier than that of the days where scouring the Classifieds was the only option. As there are several websites to choose from, some more reliable than others, it may be best to devise a process to your search.  Designating days for specific websites, as well as tasks such as revamping resumes, networking and updating social media platforms should all be part of a daily and weekly process for the engaged job seeker.  The University of St. Thomas offers two Tommie specific websites geared toward their graduate and undergraduate students that house thousands of “Tommie” employment opportunities, but there are also several other notable websites for job seekers to check out.

Tommie Careers for Undergraduates                                  CareerLink for Graduate level students

Jennifer Bergen, writer for PCmag describes a few helpful websites below:



With more than 50 million unique visitors and 1 billion job searchers per month, Indeed claims to be the top job site worldwide. The free site gives job seekers access to millions of job listings aggregated from thousands of company websites and job boards across all fields. Not sure where to start when looking for a job on such a robust site? Indeed has a list of tips to help you in your search, such as how to narrow or broaden your hunt, what abbreviations to use, and how to use complex phrases within the search field. If you don’t want to search the site every day, you can set up job alerts to arrive daily in your inbox. As of February 24, Indeed posted close to 600,000 new jobs in one week.



Search engine company SimplyHired says it’s working on building the largest online database of jobs. SimplyHired’s search engine pulls listings from thousands of sites across the Web, including job boards, company career sites, newspapers, non-profit organizations, government sites, and more. Users can create an account, which allows them to name, save, and manage searches; manage email alerts; revisit jobs they’ve already viewed; rate and save notes about jobs they’ve viewed; and block specific companies or sites from showing up in their searches. SimplyHired currently has more than 5 million jobs listed from across the Web. Users can browse by state, city, company, industry, or job category.

The site is also a great resource for finding more information about a specific location’s job market. For example, enter Brooklyn, NY and find out basic information about the locale, its job market, the most popular companies offering jobs there, what jobs are the most popular, what industries are hiring, and how the job trends have changed.

linkedin logo


Started from the living room of co-founder Reid Hoffman in 2002,LinkedIn is now the world’s largest professional network on the Internet. There are more than 150 million members in over 200 countries and two new members join every second. Free to use, the site lets members create resume-like profiles—listing work experience, skills, interests, etc.—and then send invitations to others to join their network. Once linked up, a user can view his or her new connection’s network and can quickly form valuable contacts. Users looking for a way into a specific company can search the company’s name to see if they have any connections there. Even if a user doesn’t know an employee directly, he or she may have a mutual contact and can request to be introduced. LinkedIn also functions as a job board where employers post openings and users can apply.

If you’re new to LinkedIn or just want to make the most of the powerful social networking site, make sure to check out our 5 Tips for Polishing Your LinkedIn Account.




So you found a job you’re interested in applying to, but you first want to make sure it’s at a befitting company. Do your research and check out, a free career community that gives users an inside look at jobs and companies. What makes the site unique is its “employee generated content,” which includes salaries, company reviews, interview questions, and more—all of which are posted by employees, job seekers, and

even the companies themselves. Thinking about making a career shift from copywriting to PR? Glassdoor lists average salaries for specific positions, so consider that before making a move. Also, as most of us know, it’s always good to have an inside connection at the company to which you’re applying. Thanks to a recently launched feature called Inside Connections, users can sign in using Facebook to see if any of their Facebook friends work at the companies of interest.














Tweet My Jobs

Networking used to be something you had to do face-to-face, but  nowadays, social networking has made it possible to connect with an employee or employer across the country.  TweetMyJobs works to combine social networking and job hunting by seamlessly integrating the user’s Facebook and Twitter profiles.  The services brings recruiters and job hunters together, allowing users to receive highly targeted job matches.  Users specify what kind of job they’re looking for and connect their Facebook and Twitter accounts.  Then, TweetMyJobs sends updates about new recommendations by email, mobile phone, or Twitter.  TweetMyJobs has over 10,000 custom job channels on Twitter that are tweeting more than 50,000 new jobs each day.  The site will also suggest job channels for each user to follow after entering his or her preferences.



Others worth mentioning: – Careers 



Centers, Faculty, Global Business, Newsroom

Check out our new “sister-blog” on Global Business Education

By Peter C. Young, Ph.D.

For the past twelve months, the Opus College of Business has been working through the development of its Global Business Education (GBE) Initiative. Although there is much, much work remaining, we believe the time is right to widen the scope of discussion on our future challenges and opportunities. To this end the GBE Blog is intended to inform stakeholders and interested individuals of current activities and upcoming events, but also — and importantly — to invite input from those stakeholders and other interested individuals.

OCB has publicly committed to developing global leaders and though there are many ways we could embellish our intentions, the motive for the global business education initiative boils down to a simple fact. We promise our students that we intend to assist them in developing the capabilities and knowledge to become global leaders, and to do so by:

  1. Providing experiences that broaden students’ horizons
  2. Building knowledge and skills relevant to leading in a global setting
  3. Developing capabilities to apply knowledge, skills and experience to meet the challenges of globalization
  4. Providing wider ranging assistance to businesses in our market to improve their prospects for international/global success
  5. Emphasizing what is sometimes called the ‘glocal’ dimension of globalization. UST’s historic commitment to the local community translates into a specific charge to understand how our community benefits from global engagement and success.

Follow the GBE Blog for upcoming information on events and announcements. Readers will see information on short term courses abroad for the 2012-2013 academic year, information on a fall kick-off event that will launch the next phase of the GBE Initiative, announcements on future collaborations, and much more.

As I noted at the outset, one of the key purposes of this blog is to invite feedback and participation in the GBE Initiative; in fact, to begin building a community of individuals with an active interest in the development of meaningful globally-oriented experiences. To that end I very much want to encourage you to become a part of the GBE community.

Entrepreneurship, Newsroom, OCB Alumni

Student Business Profile

Today’s post comes from the Schulze School of Entrepreneurship newsletter, with a profile of a new venture launched by some undergraduate business alumni, who among other clients are helping the UST MBA with some marketing and social media consulting.

Business name: The Social Lights, LLC
Owner(s): Martha McCarthy and Emily Pritchard
Type of business: Marketing & Advertising Agency
Number of employees: 2 (+ 3 PT interns)
Contact Information: | 651-962-4551 |

The Social Lights, LLC is an integrated marketing agency specializing in social media strategies and high-impact digital marketing campaigns. Founded in January 2011 by UST graduates Martha McCarthy and Emily Pritchard, this agency is quickly growing in the Twin Cities market.

Martha and Emily graduated from the University of St. Thomas Schulze School of Entrepreneurship in May 2011. “As part of our capstone course we wrote an in-depth business plan and pitched it to dozens of local businesspeople. After countless hours of research and ample encouragement, we knew that we wanted to pursue The Social Lights full-time after graduation” says Martha. Continue Reading

Local business, Newsroom, social media, UST MBC

The latest and greatest in interactive marketing – Lessons learned at the MIMA Summit

33394744_thbOne of the best things about working at a university is being surrounded by a significant number of very smart people. There are people at St. Thomas who can provide great insight on almost any topic – management strategies, investment decisions, best ways to negotiate, insights into effective communication, buyer decision making on eBay, what is happening in the retail space around the holidays and many more I have yet to take advantage of.

I felt the same way last Wednesday when I attended the Minnesota Interactive Marketing (MIMA) Summit. This conference brought together many of the most talented people working in the interactive marketing space. Within the Opus College of Business, we are active in the interactive marketing space with Twitter, Facebook, LinkedIn, blogging and email marketing to name a few. (If you have a chance, take a look at what we are doing and let us know what you think!) Even after working with these platforms and being actively involved myself, the changes within the digital marketing space happen so quickly that it is tough to keep up. That is why going to the MIMA conference was a great experience.

Here is the cliff notes version of several lessons I learned:

It’s called “social” media for a reason. Have a conversation. Don’t just tell people what you are doing and thinking – remember to find out what they are doing and thinking. Don’t be like this guy: Continue Reading

Media, Newsroom, OCB Commentary

Happy 20th anniversary to the World Wide Web

For business professionals, information technology has become so ubiquitous that we take it for granted.  It’s hard to imagine getting through the day without using e-mail, browsing websites, making online purchases, or connecting with friends and colleagues via social media.  Yet just 20 years ago, office technology was very, very different.

courtesy of World Wide Web Consortium

courtesy of World Wide Web Consortium

E-mail existed in 1991, but very few people outside of universities used it.  Before e-mail attachments, fax machines were the way to go when you needed to send a document to someone outside your office quickly.  If you needed to buy a plane ticket for a business trip, you looked under “Airlines” in a thick printed directory called the Yellow Pages–and picked up the phone to call the airline to book a flight.

I’m sure none of us realized on August 6, 1991 that a monumental event had just taken place–the first page on the World Wide Web had been created.  As you can see in this Time Magazine article, the first page consisted only of text and hyperlinks–no photos, no ads, no buttons to tweet or “like” the page.  You’ll also notice that the World Wide Web was abbreviated “W3” instead of the “WWW” we have become accustomed to today.

Within 5 years of the launch of the Web, the first popular browser (Netscape Navigator) had been loaded onto almost everyone’s home and work computer, and within 10 years the first internet bubble had risen to its heady heights and then crashed spectacularly.  There’s no doubt that the Web is here to stay…but it will be interesting to see where the next 20 years take us.  Happy birthday, W3!

Admissions, FTMBA, Newsroom, OCB Commentary, social media

The $37,000 haiku tweet

Application tweet
Showed his creativity
Earned a scholarship

There are many parts to an MBA application, but one of the most time-consuming is writing the essay.  At UST (as at many universities), we suggest word limits for each essay—in most cases 500 or 750 words.  But the Tippie School at the University of Iowa recently held a contest that limited applicants to 140 characters—one Twitter message.

The winner of the Tippie School’s contest was selected based on the creativity he showed in combining one of the world’s oldest forms of poetry (the haiku) with a new form of social media.  I summarized the Business Week story in a haiku of my own at the top of this blog post for those readers who don’t have time to read the entire article.

What do you think about tweeting your graduate school application essays?  As an admissions director, I have always said there is value in keeping essays short and sweet, but this takes it to a whole new level.  While the UST MBA doesn’t have immediate plans to institute a Twitter-based application process, I’ll leave you with an example of what a good UST Twitter haiku might look like.  Feel free to contribute your own in the comments section!

Ethical leaders
Who are globally minded
Choose our MBA

FTMBA, Newsroom, OCB Commentary, social media

Is Social Media Undermining Our “Social Circuitry”?

A crowd of students and alumni filled Schulze auditorium to hear Douglas' Master's Pub presentation

I posted last week about “educators trying to exploit Twitter-like technology to enhance classroom discussion.” In the mean time I’ve been following the response to the New York Times article that spurred my post.

Harvard Business Review’s blog, The Conversation chimed in this week as well with the opinion that, “The project is well-intentioned: they wanted to get kids more comfortable with speaking up by giving them digital tools to do so. The trouble is, now the kids are staring at screens all day instead of interacting with each other or the teacher.” Continue Reading

Newsroom, OCB Commentary, social media

Speak Up Using Social Media

twitter-classroomI have a Twitter account, but at times—like many others—I don’t use it or really gain that much value from the steady flow of tweeted headlines, “5 tips for blah blah blah” and banal updates on what’s for lunch.

I was recently at a conference of marketers where the use of Twitter and other social media to interact and build upon the face-to-face interactions was essentially the base expectation for attendees. At times updates to the conference hashtag were coming in by the dozens every time I refreshed the Twitter app on my phone. It was great to read and contribute to the community’s conversation.

Now it seems that others are finding new ways to capitalize on platforms like this to enhance education and facilitate discussion. The New York Times reports:

Erin Olson, an English teacher in Sioux Rapids, Iowa, is among a small but growing cadre of educators trying to exploit Twitter-like technology to enhance classroom discussion. Continue Reading

EveningMBA, FTMBA, Media, Newsroom

Have you audited your social media presence recently?

social-mediaMost young professionals today have a presence in one or more social media, including Facebook, Linkedin, Twitter, and blogs.  When used appropriately, these media can be assets to your career and educational advancement.  However, inappropriate photos or information can just as easily have negative impacts.

Fortune recently ran an article examining the social media pitfalls that MBA applicants may face.  I was somewhat surprised to learn that some applicants are willing to pay hundreds or even thousands of dollars to an admissions consulting company that will include a social media audit as part of its consulting package.  MBA applicants (and everyone else, for that matter) can effectively manage their online presence by being careful about what they post online, and periodically checking to make sure others have not posted disparaging, inaccurate, or embarrassing information or photos about them. Continue Reading