IBM – Opus Magnum
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Faculty, Media, Newsroom, social media, UST MBC

What do the best corporate blogs do well?

Target-blog2Earlier this week, friend, colleague and fellow blogger Aaron Pearson asked me to speak to his class at the University of St. Thomas in Minneapolis. The topic? Corporate blogging. Something I know a thing or two about based on my personal experiences with this blog and the lessons I’ve put to good use for my clients.

I actually titled my presentation “Is corporate blogging dead?” I hope we all know the answer to that question. And yeah, I was having a little fun with the title. But, the fact remains that 28 percent of Fortune 500 companies have a public blog. Not a bad number. Especially considering we’re talking about the biggest of the big. What about the thousands of other blogs from midsized and small businesses out there? No doubt, those numbers are fairly large.

So, corporate blogging is NOT dead. Who’s doing it well? Continue Reading

Environment, Ethics, FTMBA, Media, Newsroom

IBM CityOne like a municipal version of UST Business Simulation

Virtual city planning is fun; just ask anyone who has spent hours entranced by Will Wright’s classic game, SimCity. That’s why it isn’t just professional urban planners who will be excited to see CityOne, IBM’s new city simulation game. It’s intended to help officials, agencies, and developers solve real-world problems ripped from the headlines–such as climate change, electrical grid management, banking and retail supply chain crises. In total, there are more than 100 scenarios in the game.

Fast Company

This seems quite similar, though a bit more flashy-looking, to the sophisticated business simulation project offered throughout the Full-time UST MBA. Teams make weekly decisions about opportunities, product development, strategy, production and positioning in the global marketplace. Students receive weekly feedback on sales results, market share, stock prices and bottom-line profits. The business simulation enables students to more fully integrate all the elements of our solid MBA education: teamwork, analytical skills, communication skills, core disciplinary knowledge, strategic thinking and effective decision-making. Continue Reading