This post is from the Fall 2011 edition of B. Magazine, by Kate Norlander ’07 M.B.C.
When Chris Cook joined FRWD as a senior analyst in August 2009, it was a new company, and he was its fifth employee. The company, which assists clients such as St. Jude Medical and 3M with digital media strategy and execution, now has 30 employees. In a company that small, “each role is bigger than it appears on paper,” Cook said. His own role is to work as a client point-of-contact, requiring him to understand his client’s business, goals and challenges and to translate this to the media team within FRWD. As a liaison with the client, he serves in a consultative role, helping shape the client’s marketing strategy.