focus group – Opus Magnum
Browsing Tag

focus group

biztube, Media, Newsroom

BizTube: Market Research

All I Needed to Know about Business I Learned from YouTube

This video has been overtaking my life in recent weeks, thanks to the many friends I have on Facebook who see fit to post it with various and supporting exclamations. Once again, YouTube, the source of all knowledge, has taught me an important business principle. In this case, the video is a great example of what not to do.

The creators of the video introduce it as an ethnographic market research project, though they don’t call it that, attempting to determine if men and women can be “just friends.” However, I noticed significant flaws in their research methodology in this video. Continue Reading