events – Opus Magnum
Browsing Tag

events

Events, Newsroom

Opus Distinguished Speakers Matalin and Carville discuss politics with civility

Noted political commentators Mary Matalin and James Carville spoke to an overflow crowd at the Opus College of Business on Wednesday, November 28, as the latest in the college’s distinguished speaker series. Their announced topic was civility, and they broached the subject both directly and through a sort of “leadership by example” as they civilly laid out their drastically opposed views of the American political landscape in the aftermath of the 2012 presidential election.

While both are accomplished speakers and operatives in their own rights, Matalin and Carville make an interesting duo as speakers because of their unique shared circumstance: Matalin’s a conservative Republican, Carville’s an outspokenly liberal Democrat, and the two of them have been happily married since the early 1990s. Clearly, they know a thing or two about civility in disagreements.
Continue Reading

Centers, Ethics, Faculty, Newsroom

Ethics and Consumer Marketing: Can Happiness Be Bought or Sold?

As Americans continue to battle debt and the economy still sputters, the 19th Annual Stakeholder Dialogue on April 10 featured provocative discussion around the culture of consumerism and its impact on happiness.

Dr. James A. Roberts ’82

Keynote speaker Dr. James A. Roberts ’82, Baylor University marketing professor, researcher and author of Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy, served as the featured speaker at the 2012 Stakeholder Dialogue, sponsored by the Koch Endowed Chair in Business Ethics with collaboration from the Center for Ethical Business Cultures and the Veritas Institute.  More than 250 people were in attendance.

Roberts’ lecture, “Can Happiness Be Bought or Sold? An Examination of Ethics and Consumer Marketing,”  provided a sometimes amusing look at how society’s love of material possessions impacts an individual’s happiness and what can be done to find true happiness in a culture awash in the quest for material possessions. Continue Reading

Ethics, Newsroom

Ethics is More than Compliance

When asked, at the February 9 Intersections in Ethics event, if she was the conscience of Best Buy, Kathleen Edmond, the company’s chief ethics officer, smiled and replied “I’m the air traffic controller.”

More than 250 guests registered for this second event in the Intersections series, drawn not only by the topic, but by the participants: Edmond was joined by Dr. Kenneth Goodpaster, the Opus College of Business Endowed Chair in Ethics. In a wide-ranging conversation moderated by Christopher Michaelson, assistant professor in the college’s Ethics and Business Law Department, Edmond and Goodpaster explored the impact a clear-eyed approach to business ethics can have on employee morale as well as the bottom line. Continue Reading

Career Services, Entrepreneurship, EveningMBA, FTMBA, Local business, Newsroom, OCB Alumni

Dirt is Always in Style: Building a premium brand in household cleaning

jpegCaldrea is a company devoted to creating luxurious, fragrant and earth-friendly household cleaners through two distinct brands – Caldrea for the specialty retail market, and Mrs. Meyer’s Clean Day for the mass market.

Monica Nassif founded the Caldrea Company in 1999. As chief executive officer, Nassif built a team to grow the company to more than 15,000 stores across the U.S. In April 2008, Nassif sold her business to S.C. Johnson.

Mrs

Graduate business students and alumni are invited to attend Master’s Pub with presenter Monica Nassif discussing how she built a premium brand in household cleaning. Continue Reading