Analytics – University of St. Thomas Blogs

Analytics

1: Top 10 viewed pages
Keep tabs on your top content to keep it accurate and updated.

2: Top 10 search terms and phrases
Check searches in Google to make sure they are providing the desired result
Consider new keymatches for the UST Google Search
Ensure that common searches are returning the appropriate content

3: Top 10 referral sources

Check for accuracy of inbound links
Examine new referral sources

4: Top 10 pages with highest read-times.
Determine whether this is good, bad or inconclusive. Is content hard or difficult to read, or are they finding what they need and reading it over?

5: Geographic locations of inbound visitors.
Understand your audience and try to isolate new, large, or uncommon areas of interest.
Determine marketing implications.
AOL Disclaimer: many visitors from AOL are seen as coming from Virginia.

6: Single page visits (bounces)
Determine if there are sections that are unclear or causing people to bounce from the page right away.
Determine what (if anything) causes people to leave.

7: Trends over time
Look at the traffic over time on your site, and try to determine what causes specific trends.
Accommodate future trends based on past experiences

8: Campaign tracking
Determine the success rate of campaign codes used across the site & with partnering sites.