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Sustainable Business

Dr. Alec Johnson's Posts

Get Divorced From Your Ideas!

Moving from idea, good or bad, to a sustainable business is the goal of every entrepreneur, but this is a very difficult task.  Ideas don’t matter much.  I call this the “Twinkie Theory.”  If I put a group of folks in a room and told them I had an idea for a golden sponge cake filled with whipped cream, they would most likely say, “Hmmm, no one needs that.  It’s not healthy.”

Twinkies are arguably a bad idea, but Hostess makes a great deal of money selling them.  Its a sustainable business.  Likewise, I’ve come across numerous ideas and you might think, “That’s a great idea!!!” but never had a chance at being a sustainable business.

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