Dr. Greg Song is an Assistant Professor of Strategic Communication in the Department of Emerging Media at the University of St. Thomas. He teaches courses in advertising, public relations, and media literacy, focusing on connecting theoretical foundations to contemporary practice. He earned his Ph.D. in Advertising from the University of Texas at Austin.

His research focuses on the influence of emerging technologies, particularly Artificial Intelligence (AI), on strategic communication. His recent projects explore how AI-generated content shapes audience trust, message credibility, and engagement across emerging media platforms. With research published in leading academic journals such as Psychology & Marketing, International Journal of Advertising, and Journal of Interactive Advertising, and media commentary featured in various outlets like Forbes, Adweek, and KARE 11, Dr. Song contributes to both scholarly discourse and public conversation on communication trends.

Dr. Song is also passionate about applied learning. His classes incorporate interactive strategy projects, contemporary case studies, and real-world scenarios drawn from modern industry practices and emerging applications of AI in strategic communication. He prepares St. Thomas students to think critically and strategically so they are ready to succeed in today’s media and communication careers.

Dr. Song’s addition supports the department’s ongoing commitment to innovation, applied learning, and creative thinking. His presence brings new energy and expertise to the classroom and the broader academic community.