It might be interesting to know what Ballmer and Elop are sitting and thinking right now. Two arrogant people, who do not believe in the laws of branding and who thought that their product would be a smash hit, have failed. Now, is there any chance the US-Finnish joint venture can survive in the world dominated by Apple and Google? As many mistakes as Ballmer and Elop made, I believe they can still do certain things that can give them some hope for a place in the mobile industry. Here are three strategies I singled out that can potentially make a difference for this failing product. (more…)
Posts Tagged ‘windows’
Earlier this year I posted an article about how phone manufacturers were losing their brand power by producing too many different phone models. Looks like the situation is only getting worse. I compared the iPhone with multiple phone makers that were building Android-based smart-phones to show the contrast between how one single brand is stronger than many. It seems like the companies are still not getting it.
There was one name that could have become a strong brand and make a huge competitor to iPhone – Droid. But before it could get to that point, phone makers let it roll down the hill and by now pretty much killed it.
What started happening 2-3 years ago in the mobile phone industry absolutely redefined the entire game. iPhone and Android were the ones who changed it. The two questions here are: do mobile phone makers see the big picture of what happened and where this is all going and are they doing something to save their once very strong and powerful brands?
Back in time when first mobile phones came to market, it was all about hardware and design. Nobody really cared about the software piece because it was very basic. All that people used cell phones for was making calls and sending text messages (and sometimes bragging). Things that mattered at that time were reception quality, battery life, pre-loaded collection of ringtones, black and white or color screen, etc. Then mobile Internet came and software became a little more significant because of web browsing quality, email, etc. but people still cared more about features like Bluetooth, bigger screen, camera, EDGE versus GPRS, mp3 player and so on. Even when Windows Mobile OS hit the market 10 years ago, it was still hardware that mattered the most. The mobile phone makers had all the branding power and were on top of the game. (more…)