Posts Tagged ‘veritas’

Ethics and Consumer Marketing: Can Happiness Be Bought or Sold?

Friday, April 27th, 2012

As Americans continue to battle debt and the economy still sputters, the 19th Annual Stakeholder Dialogue on April 10 featured provocative discussion around the culture of consumerism and its impact on happiness.

Dr. James A. Roberts ’82

Keynote speaker Dr. James A. Roberts ’82, Baylor University marketing professor, researcher and author of Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy, served as the featured speaker at the 2012 Stakeholder Dialogue, sponsored by the Koch Endowed Chair in Business Ethics with collaboration from the Center for Ethical Business Cultures and the Veritas Institute.  More than 250 people were in attendance.

Roberts’ lecture, “Can Happiness Be Bought or Sold? An Examination of Ethics and Consumer Marketing,”  provided a sometimes amusing look at how society’s love of material possessions impacts an individual’s happiness and what can be done to find true happiness in a culture awash in the quest for material possessions. (more…)

Opus College of Business ethics institute renamed ‘Veritas’

Tuesday, October 4th, 2011

41FrnaTEzlL._SS500_[1]An institute at the University of St. Thomas that fosters ethical and socially responsible conduct by businesses and other organizations has changed its name.

The SAIP institute, established five years ago at the university’s Opus College of Business, is now the Veritas Institute. The institute will continue its goal of advancing the common good through positive social impact.

SAIP, the original name, stands for Self-Assessment and Improvement Process, a proprietary method modeled after the Baldrige Performance Excellence Program. The method extends the Baldrige approach to issues of business ethics, governance and social responsibility.

“As our organization has evolved over the past five years, our partners and clients have suggested that we need a name that provides a better window on what we offer and value,” said T. Dean Maines, the institute’s president.

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