By Ujin Han, M.B.A. ’12
First year Full-time UST MBA students had an interesting joint class discussion this week. Four professors—Professor Rothausen-Vange (Organizational Behavior), Professor Malshe (Marketing), Professor Combs (Business Economics), and Professor Sanders (Statistics and Operations)–led a cross-class discussion of a case study about Harrah’s gaming.
It was an intense and lively 3 ½ hr discussion about Harrah’s strategy to differentiate themselves from the market from 1998-2005—from four different perspectives. Starting with situation analysis of the external economic factors and the data-driven consumer insights that prompted the change in strategy to tactical marketing and HR programs implemented, the students explored all the aspects that had to be managed for Harrah’s to be successful. (more…)