By Ujin Han, M.B.A. ’12
First year Full-time UST MBA students had an interesting joint class discussion this week. Four professors—Professor Rothausen-Vange (Organizational Behavior), Professor Malshe (Marketing), Professor Combs (Business Economics), and Professor Sanders (Statistics and Operations)–led a cross-class discussion of a case study about Harrah’s gaming.
It was an intense and lively 3 ½ hr discussion about Harrah’s strategy to differentiate themselves from the market from 1998-2005—from four different perspectives. Starting with situation analysis of the external economic factors and the data-driven consumer insights that prompted the change in strategy to tactical marketing and HR programs implemented, the students explored all the aspects that had to be managed for Harrah’s to be successful. (more…)



When I started my MBA program back in the fall of 2008, my first class was
Follow the Sun
Friday, October 28th, 2011This post is by Lindsey Buhrmann, student in the Evening UST MBA program and comes from her blog, Lead Changes.
I recently started a new job at a large multinational organization, which means my days are now spent working in a global environment. It’s exciting and a bit humbling to see how business is done on an international scale and I get so energized communicating with, assisting and learning from my colleagues around the world.
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Tags: economics, Ethics, global business, marketing, statistics
Posted in Commentary, EveningMBA, Study Abroad | Comments Off