We’ve all seen them – companies using the popularity, persona and appeal of celebrity to endorse their products. Super Bowl XLVI featured several celebrity endorsers, including Clint Eastwood (which, conveniently works nicely with my post title). The only problem is, when trying to find a YouTube clip of Eastwood’s ad, I initially searched for “Clint Eastwood GM.” While it is likely Chrysler wasn’t targeting me, they were not even successful in tying my view of Clint Eastwood with their brand.
My experience with the Chrysler ad reinforces the point AdAge writer Peter Daboll wrote about in January in his article entitled “Celebrities in Advertising Are Almost Always a Big Waste of Money.” That being said, I started thinking about different celebrity endorsement deals. Companies spend a significant amount of money on these promotions. Why are they willing to take the risk of aligning with a celebrity? Take a look at our list below. Do you have other examples of the good, the bad and the ugly celebrity endorsement deals?