Posts Tagged ‘marketing’
Thursday, February 7th, 2013
By Ujin Han, M.B.A. ’12
Super Bowl Sunday has become more than just a day of (great) football and partying with family and friends. To businesses, it’s a $3.8 million investment in a 30-second spot and hoping that somehow the message will be delivered in the midst of the clutter. To consumers, it’s about which ad is the funniest or most memorable.
To Twin Cities marketers, this year it was about watching the ads, taking mental notes, analyzing every aspect of the spot, and talking about them at an American Marketing Association Post-game Roast days after with executives from the Cities’ top marketing firms—Tina Wilcox, CEO and creative director from Black; Eric Husband, executive creative director at Cole + McVoy; Michael Hart, founder and creative director of Mono; and Dan Armstrong, a freelance copy writer; moderated by Bill Kruse, executive producer at Pixel Farm. The event was appropriately held at the Vikings’ Gridiron Club at the Metrodome.
Without further ado, here are the top and bottom three from the panel and their reasons.
Favorites
Dodge Ram – Farmer
(more…)
Tags: advertising, agency, AMA, marketing, MNAMA, super bowl, superbowl ads
Posted in Commentary, Events, Local business, Media | Comments Off
Monday, January 28th, 2013
Did you know that during the NFL season the average football fan spends 12 hours a week interacting with NFL brands? That goes beyond just watching a game on Sunday, said Minnesota Vikings CMO Steve LaCroix at the Intersections in Brand Marketing event at the Opus College of Business last night. LaCroix was joined by associate professor of marketing John Sailors, Ph.D., for a wide ranging discussion of the marketing challenges and opportunities of the Minnesota Vikings.
A crowd of more than 100 students, faculty and guests attended the discussion and contributed questions to the discussion. (more…)
Tags: brand, intersections, marketing, sailors, vilings
Posted in Commentary, Events, Local business, Media, social media | Comments Off
Monday, November 26th, 2012
We’re kicking off “Career Week” here on Opus Magnum this week, as for many students this is the prime-time to kick-start your job or internship search – yes, if you are looking for a work opportunity for the summer, you should be networking and applying now. So, to start things off, we have a recap of our recent Career Opportunity Fair, where many of our students got a chance to connect with employers from around the Twin Cities.
The University of St. Thomas Opus College of Business held its Fall Career Opportunity Fair on Friday, November 16 in the Law School Atrium. 52 companies from a wide variety of industries participated with over 175 students and alumni in attendance. The UST brand was out in force and the immediate results were at least 5 interviews coming from the event. (more…)
Tags: banking, consulting, finance, manufacturing, marketing, medical device, retail
Posted in Alumni, Career Services | Comments Off
Friday, October 12th, 2012
By Ujin Han, M.B.A. ’12
First year Full-time UST MBA students had an interesting joint class discussion this week. Four professors—Professor Rothausen-Vange (Organizational Behavior), Professor Malshe (Marketing), Professor Combs (Business Economics), and Professor Sanders (Statistics and Operations)–led a cross-class discussion of a case study about Harrah’s gaming.
It was an intense and lively 3 ½ hr discussion about Harrah’s strategy to differentiate themselves from the market from 1998-2005—from four different perspectives. Starting with situation analysis of the external economic factors and the data-driven consumer insights that prompted the change in strategy to tactical marketing and HR programs implemented, the students explored all the aspects that had to be managed for Harrah’s to be successful. (more…)
Tags: combs, curriculum, economics, integrated, malshe, marketing, OB, operations, organizational effectiveness, sanders, statistics, Teresa Rothausen-Vange
Posted in Faculty, FTMBA, Global Business, Student Life | Comments Off
Thursday, September 20th, 2012
This post is by Lindsey Buhrmann, student in the Evening UST MBA program
Class started last week and I’m taking a full load: International Marketing, The Creative Process and Managerial Accounting. Taking three classes isn’t something very many Evening MBA students do as time is a precious commodity between jobs, school and family life, but this semester it works for me and I really wanted to take advantage of the interesting classes offered this term.
Plus, one of my classes is on Saturdays, which makes balancing things a bit easier. If you are considering taking more than one class and work full time, I really suggest considering some of UST’s Saturday classes, or ones in the new blended format.
(more…)
Tags: accounting, creative process, marketing
Posted in EveningMBA, UST MBC | Comments Off
Thursday, July 12th, 2012
Check out this video featuring Mike Porter, Director of the University of St. Thomas’ Masters of Business Communication Program from the Alphabet Bash. For the unacquainted, Alphabet Bash is a “can’t miss” evening–bringing together all of the various marketing organizations in town AMA, PRSA, IABC, MDMA etc. This year the event will take place downtown on August 9. You’ll hear speakers, reunite with old friends and meet new contacts all within a fun and festive atmosphere. You’ll have the chance to talk business, network and socialize with new professionals and industry veterans, all in one place.
(more…)
Tags: alphabet bash, marketing, marketing mixer, mixer, networking
Posted in Local business, Media, social media, UST MBC | Comments Off
Thursday, June 7th, 2012
By Ujin Han, M.B.A. ’12
Here at UST MBA program, we take pride in the education we provide being relevant, with theory meeting practice. For brands, being relevant has always been the issue—for better or for worse. In Forbes article, “Four Ways Brands Can Build Better Relationships,” JP LaFors gives four basic transformations that are happening in brand-customer relationships, along with examples of firms that have accomplished it well.
It is no news to anyone in business that the relationship between brands and consumers are shifting from transactional to interactional, and shifting rather quickly. People are demanding more than just a product or service, and it is now almost expected from consumers that brands connect on a more personal level.
In a world where are constantly interacting with others through email, social media, and many other grand things that smartphones provide (such as Words with Friends or Draw Something), a company’s brand will fall behind if they do not understand these shifts occurring in how consumers interact with their brands. (more…)
Tags: B-to-B, Forbes, marketing, Scotsman
Posted in Career Services, Commentary, Media, social media | Comments Off
Monday, March 19th, 2012
One of the fathers of modern American advertising once said, “You are NOT right if in your ad you stand a man on his head JUST to get attention. You ARE right if you have him on his head to show how your product keeps things from falling out of his pockets.”
Where will the QR code madness end?
I’m reminded of this quote whenever I see what is inherently a good idea used for no other reason than it is trendy or a cheap trick to get attention. The use of QR codes falls into that category. There is an armed forces recruitment billboard around town with a big QR code on it. I have no doubt that the code links to some potentially important information, but I’m not sure I want anyone trying to scan a billboard with their smartphone while driving by at 50 miles per hour. A more flagrant example of that kind of misplaced marketing occurred in Croatia, where apparently it was proposed that QR codes be placed on automobile license plates that linked to the Croatian tourism website. (“I’m sorry for smashing into the back end of your car, sir, but I was trying to scan your license plate.”)
(more…)
Tags: marketing, QR
Posted in Commentary, Media | 2 Comments »
Thursday, March 8th, 2012
This post is by Jeff Kaczrowski, Assistant Director, Graduate Business Alumni
Larissa Rodriguez, MBA ’11, created a personal incentive for completing the Evening UST MBA in the spring of 2011—a trip of a lifetime to Tahiti. But there was one catch: there are lots of beaches in Tahiti, and she had never learned to swim.
In preparation for her trip, Rodriguez began researching options to take swimming lessons. She quickly realized as an adult swimming student, options were few and far between, though 30-50% of U.S. adults haven’t learned to swim. Every day, 10 people in the U.S. are drowning victims, and of those, 70% are adults. Rodriguez did not want other adult learners to face the same obstacles in learning to swim.
And so was born Swimmunity—Larissa’s solution to help change these statistics. Swimmunity provides an interactive community to help others begin their journey of learning how to swim, with ample resources and inspiration from experts in the pool, to real stories just like Larissa’s.
Swimmunity has been so successful that Larissa was recently honored by Aquatics International as one of the Power 25 standout leaders in the aquatics industry. (more…)
Tags: Alumni, marketing, swimming
Posted in Alumni, Entrepreneurship | 1 Comment »
Wednesday, February 29th, 2012
Networking—is certainly a buzzword in the business world, but in a tough economy it’s more important than ever. A recent survey of HR executives ranked networking as the most effective way to land a new job.
Whether you’re actively looking for a new job or just want to expand your professional contacts, tonight’s Minnesota American Marketing Association’s Marketing Mixer provides a great opportunity to meet dozens of marketing and advertising professionals. This month the event is focusing on helping marketing students and professionals connect with industry mentors. You’ll be able to connect with dozens of different participants during the event.
The University of St. Thomas Opus College of Business is sponsoring the event, to be held at The Depot Renaissance Minneapolis Hotel (Rock Island Room) downtown, tonight. You can walk-in and the event is free—so don’t forget to bring plenty of business cards!
Tags: marketing, marketing mixer, mentoring, MNAMA, networking
Posted in Local business, Media, Student Life, UST MBC | Comments Off
MN AMA presents… best and the worst of the 2013 Super Bowl ads
Thursday, February 7th, 2013By Ujin Han, M.B.A. ’12
Super Bowl Sunday has become more than just a day of (great) football and partying with family and friends. To businesses, it’s a $3.8 million investment in a 30-second spot and hoping that somehow the message will be delivered in the midst of the clutter. To consumers, it’s about which ad is the funniest or most memorable.
To Twin Cities marketers, this year it was about watching the ads, taking mental notes, analyzing every aspect of the spot, and talking about them at an American Marketing Association Post-game Roast days after with executives from the Cities’ top marketing firms—Tina Wilcox, CEO and creative director from Black; Eric Husband, executive creative director at Cole + McVoy; Michael Hart, founder and creative director of Mono; and Dan Armstrong, a freelance copy writer; moderated by Bill Kruse, executive producer at Pixel Farm. The event was appropriately held at the Vikings’ Gridiron Club at the Metrodome.
Without further ado, here are the top and bottom three from the panel and their reasons.
Favorites
Dodge Ram – Farmer
(more…)
Tags: advertising, agency, AMA, marketing, MNAMA, super bowl, superbowl ads
Posted in Commentary, Events, Local business, Media | Comments Off