By Ujin Han, M.B.A. ’12
Super Bowl Sunday has become more than just a day of (great) football and partying with family and friends. To businesses, it’s a $3.8 million investment in a 30-second spot and hoping that somehow the message will be delivered in the midst of the clutter. To consumers, it’s about which ad is the funniest or most memorable.
To Twin Cities marketers, this year it was about watching the ads, taking mental notes, analyzing every aspect of the spot, and talking about them at an American Marketing Association Post-game Roast days after with executives from the Cities’ top marketing firms—Tina Wilcox, CEO and creative director from Black; Eric Husband, executive creative director at Cole + McVoy; Michael Hart, founder and creative director of Mono; and Dan Armstrong, a freelance copy writer; moderated by Bill Kruse, executive producer at Pixel Farm. The event was appropriately held at the Vikings’ Gridiron Club at the Metrodome.
Without further ado, here are the top and bottom three from the panel and their reasons.