The annual Dean’s Reception celebrates student completion of the various graduate programs in the Opus College of Business as a more intimate prelude to the public commencement ceremony. I have attended a number of these in the last few years. From a communication standpoint, these events represent some important, but sometimes forgotten tenants of the craft.
First, while these parties exist primarily to celebrate with our students, the format ensures that this opportunity to engage them with the university for the long term is not lost. Even though the centerpiece of the evening will always remain the dean’s speech, the plates are served with encouragement from alumni relations to remain active on campus. This moment represents a critical time in the school’s relationship with these stakeholders, as they convert from students to alumni. Recognizing the transition of an audience is all too often obscured by the activities of the day. Strategic communication planning should always consider the evolution of customer experience and relationship with the organization and what it offers them. (more…)




As the 2012 Opus College of Business graduates get ready to enter or re-enter the workforce or re-energize their workplace, we wanted to share a Q&A with 

“Be part of a noble service” says UST Commencement Speaker Randall Hogan
Thursday, May 30th, 2013Tags: commencement, graduation, Pentair, randall hogan
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