More than a year ago, I blogged about high fructose corn syrup getting a makeover. The Corn Refiners Association has undertaken a campaign to rename high fructose corn syrup as “corn sugar.” (See SweetSurprise.com and CornSugar.com to be indoctrinated.)
I recently learned that a number of sugar companies (that’s cane sugar or beet sugar) sued the Corn Refiners Association in federal district court in April for false advertising under the Lanham Act, claiming that calling high fructose corn syrup “corn sugar” is false and misleading. The court recently issued an opinion on the Corn Refiners Association’s motion to dismiss, essentially allowing the case to proceed. A PDF of the first amended complaint is here, and it is fascinating.