The campaign season comes to an end today (hopefully) and no matter your politics, there are some lessons to be learned from the incessant political advertising we’ve endured the last few weeks and months. (Is it a blessing that Minnesota is not a “swing state”?)
Each little campaign commercial is like a candidate’s elevator-pitch for why you should vote for them–or not vote for their opponent. Full-time UST MBA students worked with Graduate Business Career Services and other Opus College of Business staff earlier this fall to perfect and practice their own elevator pitches – right in the elevators here on campus.
Shlomo Sprung and Vivian Giang published 6 Keys To Delivering A Powerful Elevator Pitch on Business Insider last week:






Happy Halloween: May the force not force you
Wednesday, October 31st, 2012Recently while teaching a class, technical difficulties developed with the audio in the room after I launched a YouTube video of the VW commercial with the kid dressed as Darth Vader. While fiddling with wires, I realized the class was still engaged in the video. The story in the images works even without the synchronous Star Wars music because of the many symbolic elements: the costume, the context, the expressions of the actors and the mannerisms… especially the mannerisms.
This week, in passing, my wife mentioned that a number of political yard signs in our neighborhood had been defaced overnight. The issue was the marriage amendment, and no matter the side with which you align or which version of the signs were marred, it tells a story. The story is that some individuals believe so much in the rightness of their own position that it becomes fair for them to supersede the right to free speech of others. This lone perpetrator with a can of spray paint does significantly minor damage by comparison to similar extremist pundits on both sides who attempt to succeed by obliterating the voices of others by force. (more…)
Tags: advertising, election, tv, vote
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