For the first time, the Opus College of Business sent a team of 4 Full-time MBA students to the National Black MBA Association/Chrysler Case Competition this year. The event was held September 27 and 28 in Indianapolis. What follows is a recap of the experience from one of the student participants, second-year MBA student Boubakar Jalloh.
The Case Competition team with Dean Puto, Assistant Dean Woodson and Professor Arnold.
As a team, we were honored to represent the University of Saint Thomas at the National Black MBA Association Chrysler Case Competition and are very grateful for the support and sponsorship Ecolab has provided to us in this journey. We were able to utilize the knowledge we have accumulated as MBA students at UST,as well as our experiences and diverse backgrounds, to bring substance and an actionable plan to the case.
In preparing for the case competition our strategy was to allocate responsibilities largely based on our individual strengths and expertise. This approach was most effective because it also provided a learning opportunity for all members, as we observed the thinking process that goes into every decision. Joelle Allen, for example, has a strong background in marketing and advertising, so we looked to her to guide a marketing mix campaign directed toward our target market. Similarly, Lissette Prendes’ strong background in finance means we relied on her great insights into the financial analysis of our case. (more…)