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Centers, Entrepreneurship, leadership, Local business, Media, Newsroom, OCB Alumni

Awards and Recognition for Business Students and Programs this Week

The Minneapolis/St. Paul Business Journal on Friday announced winners of its annual Women in Business Awards. This year a number of the honorees are Opus College of Business and University of St. Thomas alumnae.

The Journal says that each year it recognizes 50 women for their professional achievements, leadership qualities, and contributions to the broader Twin Cities community. The Opus College of Business is proud to observe that two members of the list – selected from hundreds of nominees – are OCB alumnae.

The Business Journal also honors one female executive with a Career Achievement Award. This year’s award goes to Margaret Perryman ’78 M.B.A., president and CEO of Gillette Children’s Specialty Healthcare.

Additional award recipients are affiliated with St. Thomas, and are listed in our Newsroom. Continue Reading

Faculty, Media, Newsroom, social media, UST MBC

What do the best corporate blogs do well?

Target-blog2Earlier this week, friend, colleague and fellow blogger Aaron Pearson asked me to speak to his class at the University of St. Thomas in Minneapolis. The topic? Corporate blogging. Something I know a thing or two about based on my personal experiences with this blog and the lessons I’ve put to good use for my clients.

I actually titled my presentation “Is corporate blogging dead?” I hope we all know the answer to that question. And yeah, I was having a little fun with the title. But, the fact remains that 28 percent of Fortune 500 companies have a public blog. Not a bad number. Especially considering we’re talking about the biggest of the big. What about the thousands of other blogs from midsized and small businesses out there? No doubt, those numbers are fairly large.

So, corporate blogging is NOT dead. Who’s doing it well? Continue Reading

Career Services, Entrepreneurship, EveningMBA, Events, Local business, Media, Newsroom, OCB Alumni

Master’s Pub April 19: Rick Kupchella Explains Why he Had to Adapt or Die

KupchellaFrom BringMeTheNews:

In a new article entitled “Why I had to Adapt or Die”, BringMeTheNews founder and CEO Rick Kupchella writes that, “In the end – when you think about it – there’s really no rational argument for the 5 o’clock news anymore, short of wanting to tune in to see your favorite local personalities. If there’s something you really want to know – you can find it pretty easily on your phone.”

That’s part of the reason the veteran TV news journalist decided to leave a successful career in broadcasting and launch a new company in 2009. Today, BringMeTheNews continues to grow, as staff journalists comb through thousands of headlines a day in order to deliver the most relevant news to the people of Minnesota.

Rick Kupchella, founder of BringMeTheNews, will discuss the company’s first three years, and his transition from Emmy Award-winning TV news anchor to entrepreneur at next week’s Master’s Pub. The event will be held Friday, April 19, from 4:30 – 6:30 p.m. Current Opus College of Business graduate students and alumni attending the event are encouraged to bring colleagues or friends considering a graduate business degree to experience the unique St. Thomas atmosphere and community. The event if free but please register in advance. Continue Reading

Media, Newsroom

UST undergraduate business program jumps 26 places in latest Businessweek rankings

St. Thomas’ undergraduate business program ranks 80th of 145 eligible programs nationally.

bw-rank-ug

The undergraduate program at the University of St. Thomas Opus College of Business placed 80th of 145 eligible programs nationally in rankings published this week by Bloomberg Businessweek. The school jumped 26 places from its previous rank of 106.

According to Businessweek, it ranks undergraduate business programs that meet requirements for accreditation, SAT and ACT test scores, and other factors. The magazine’s editors use a methodology that includes nine measures of student satisfaction, post-graduation outcomes and academic quality.

“To move this quickly up the rankings is a sign that the efforts of our faculty, staff, students and benefactors are building on our tradition of excellence,” said Dr. Christopher Puto, dean and holder of the Opus Distinguished Chair in Marketing. I could not be more grateful or proud of what they have accomplished. I am pleased that our mission to educate highly principled global business leaders is being recognized.Continue Reading

leadership, Media, Newsroom, UST MBC

UST Master of Business Communications Student Christina Milanowski Honored with Young Professional Award

Christina Milanowski with UST MBC program director Mike Porter

Christina Milanowski with UST MBC program director Mike Porter

Christina Milanowski, social media director and account supervisor at Minneapolis-based Maccabee Public Relations, and a student in the Opus College of Business’ Master of Business Communication program, has been named the 2012 Young Professional by the Minnesota chapter of the Public Relations Society of America (PRSA) at the 35th annual Minnesota PRSA Classics Awards. In addition to honoring the outstanding public relations campaigns of 2012, the Minnesota PRSA Classics Awards honor one young professional from the chapter who has made an extraordinary contribution to the professional’s organization, the public relations profession and local community.

“Christina exemplifies the core values of PRSA,” said Tracy Carlson, APR, president of Minnesota PRSA.  “She is an advocate for the advancement of public relations and proves to be a compelling thought leader who recognizes the value of strategic communications. Christina is a pillar of excellence among young professionals in our industry.”

As social media director and account supervisor at Maccabee Public Relations, Milanowski blends the new world of public relations with that of PRSA’s rich legacy. Directing public relations, marketing and communications strategies for GNP Company (Gold’n Plump and Just BARE brands), RBA and PsyBar, Christina also champions campaigns involving YouTube, Facebook, LinkedIn, Twitter, Pinterest and Google Plus, corporate and thought leadership blogs, and content-driven inbound marketing.

“Christina’s personal thirst of PR knowledge is only matched by her enthusiasm for contributing to the professional development and career advancement of her co-workers, a selflessness and generosity, which I find rarer than diamonds in our discipline,” said Paul Maccabee, president of Maccabee Public Relations.

A member of Minnesota PRSA for more than six years, Milanowski currently volunteers as a co-chair of the Membership Committee.

Ethics, Faculty, Local business, Media, Newsroom

Outside Consultant Round-up

UST Faculty regularly answer questions in the Star Tribune‘s Ask The Consultant column. Here’s a round-up of a few recent questions. Ask your own question.

How to find a reputable lawyer for a small business
What is the best way for a small-business owner to find a reputable lawyer? When you’re looking for trademark and intellectual property lawyers, what are some good criteria to help you find a match?

Amanda Feeley, owner, Esscentual Alchemy Continue Reading

Entrepreneurship, EveningMBA, Media, Newsroom, OCB Commentary

Shark Tank – Find the Value Proposition to Find Success

This post is by Evening UST MBA student Vitaly Demin, a strategy consultant at Eames Management Group and co-founder of the Russian technology blog Gridder.ru.

shark_tank_jeska_shoes

Last week many fans of the popular TV series Shark Tank saw the presentation of a not-so-new concept by a woman named Jessica. She created a company called Jeska Shoes that specialized in the development and design of women’s shoes with interchangeable heels and other accessories. She didn’t manufacture anything at that point but her plan was to sell her shoes at around $200 a pair and then heels and accessory would average $20-30 per unit. She offered a 30% stake for $70,000 equity in her company but she ended up giving away 70% of the company for that same amount to Daymond John.

The main reason why Daymond took 70% of the company was the fact that he already saw flaws in Jessica’s thought process and therefore the business model and he needed a full control of the company to make any decisions he wants. While all the sharks unanimously agreed that the price of the shoes was too high (which is absolutely true), there was one major mistake that wasn’t voiced but which Daymond most likely thought about when he decided to invest in Jessica’s company. It was a wrong value proposition.

Continue Reading

Career Services, Media, Newsroom, OCB Commentary

Is Email Undermining Your Image?

“How do you sign your business emails? Some keep it simple: name and contact info. That’s short and sweet enough. And then there are the more expressive types who include favorite URLs, famous quotes, and emoticons. How you conclude your email can affect how you’re perceived,” said Barbara Bogaev.

Marketplace Money highlighted an article about e-mail signatures, and what they say about women’s roles in the workplace in this month’s issue of The Atlantic. The story, by Rachel Simmons and Jessica Bennett, focuses on those who sign their emails with “XO.”

Bennett says many people agonize over their signatures because they want to look casual and fun, but not appear too stiff or serious. Continue Reading

EveningMBA, Events, FTMBA, Media, Newsroom

Good Design is Good (Fun)

danz, medoraBlu Dot is an American design studio that creates home furnishings sold in fine design stores across the U.S. and internationally. It has won many national and international design awards, and its designs are included in the collections of numerous museums. Blu Dot is recognized for its inventive use of materials, playful sensibility and fabrication and assembly strategies determined by an economy of means. This sense of playfulness and irreverence extends to its marketing, too.

Graduate business students and alumni are invited to attend Master’s Pub with presenter Medora Danz, vice president of Blu Dot brand on Friday, February 22. Danz will discuss the company’s mission to bring good design for the masses, and the unique and pragmatic methods used to reach this goal. She will entertain attendees with a history of Blu Dot, its design process and its growth in the modern furniture market.

RSVP to attend »Attendance is free, but advance registration is required. Please register by February 20.

Current Opus College of Business graduate students and alumni attending the event are encouraged to bring colleagues or friends considering a graduate business degree to experience the unique St. Thomas atmosphere and community.

Agenda
4:30 p.m.: Social time
5:15 p.m.: Presentation
5:45 p.m.: Q&A
6:00 p.m.: Social time