
Christina Milanowski with UST MBC program director Mike Porter
Christina Milanowski, social media director and account supervisor at Minneapolis-based Maccabee Public Relations, and a student in the Opus College of Business’ Master of Business Communication program, has been named the 2012 Young Professional by the Minnesota chapter of the Public Relations Society of America (PRSA) at the 35th annual Minnesota PRSA Classics Awards. In addition to honoring the outstanding public relations campaigns of 2012, the Minnesota PRSA Classics Awards honor one young professional from the chapter who has made an extraordinary contribution to the professional’s organization, the public relations profession and local community.
“Christina exemplifies the core values of PRSA,” said Tracy Carlson, APR, president of Minnesota PRSA. “She is an advocate for the advancement of public relations and proves to be a compelling thought leader who recognizes the value of strategic communications. Christina is a pillar of excellence among young professionals in our industry.”
As social media director and account supervisor at Maccabee Public Relations, Milanowski blends the new world of public relations with that of PRSA’s rich legacy. Directing public relations, marketing and communications strategies for GNP Company (Gold’n Plump and Just BARE brands), RBA and PsyBar, Christina also champions campaigns involving YouTube, Facebook, LinkedIn, Twitter, Pinterest and Google Plus, corporate and thought leadership blogs, and content-driven inbound marketing.
“Christina’s personal thirst of PR knowledge is only matched by her enthusiasm for contributing to the professional development and career advancement of her co-workers, a selflessness and generosity, which I find rarer than diamonds in our discipline,” said Paul Maccabee, president of Maccabee Public Relations.
A member of Minnesota PRSA for more than six years, Milanowski currently volunteers as a co-chair of the Membership Committee.
Shark Tank – Find the Value Proposition to Find Success
Thursday, March 7th, 2013This post is by Evening UST MBA student Vitaly Demin, a strategy consultant at Eames Management Group and co-founder of the Russian technology blog Gridder.ru.
Last week many fans of the popular TV series Shark Tank saw the presentation of a not-so-new concept by a woman named Jessica. She created a company called Jeska Shoes that specialized in the development and design of women’s shoes with interchangeable heels and other accessories. She didn’t manufacture anything at that point but her plan was to sell her shoes at around $200 a pair and then heels and accessory would average $20-30 per unit. She offered a 30% stake for $70,000 equity in her company but she ended up giving away 70% of the company for that same amount to Daymond John.
The main reason why Daymond took 70% of the company was the fact that he already saw flaws in Jessica’s thought process and therefore the business model and he needed a full control of the company to make any decisions he wants. While all the sharks unanimously agreed that the price of the shoes was too high (which is absolutely true), there was one major mistake that wasn’t voiced but which Daymond most likely thought about when he decided to invest in Jessica’s company. It was a wrong value proposition.
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Tags: abc, daymond, john, shark tank, shoes
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