This week’s Bloomberg Businessweek published a long and rather unflattering article on Donald Trump, his life, wealth, and potential for US presidential candidacy. Don’t stop reading here! I have no interest in discussing Mr. Trump except to enlighten you as to my inspiration for this week’s Jargon Genesis. Because in addition to being the last name of a sliver-blonde, thrice-married, combed-over rich guy, the word trump has an interesting and undecided etymology.
Here’s a contextual example. “We hope that in the minds of our consumers, our marketing efforts will trump the bad press about the MSG in our soups.”
Here trump is defined as giving one an advantage, similar to the use of trump during a card game. Speaking of card games, one possible origin of the word trump is a simple mutation of an old card game called “Triumph,” predating the 17th century, which utilized the concept of trump as one of the key strategic elements. (more…)




Ever wondered about that phrase? You who are fans of boxing might be well versed in its etymology. Back in the day, whatever day that was, boxers would return to their corner after having their face bludgeoned by their opponents. There the manager, whose face was not bludgeoned, would give sage advice and wipe their fighter’s face clean with a sponge. I am inclined to derail this etymological explanation with a diatribe against a “sport” that is so barbaric, it regularly leaves its participants brain damaged, but I will restrain myself.
I find the use of “brand” in a business context to be one of the most logical jargon thefts in our vernacular. The word brand comes from the Norse term brandr, meaning “to burn.” The concept of branding one’s goods, particularly cattle, has existed for centuries.
![img_bundt-day[1]](http://blogs.stthomas.edu/opusmagnum/files/2010/10/img_bundt-day1-300x195.jpg)
In a recent Jargon Genesis about
“Play by ear” has infiltrated the English language to mean that a situation is handled in an impromptu manner, not pre-planned. In the business world, I have most often heard it used in the context of events planning and scheduling. For example, “When we get to the conference, we’ll play by ear whether we need two people at the booth or just one.”
Our usual Jargon Genesis author, Shanna, is on vacation this week, so this week’s post comes by way of,