I find the use of “brand” in a business context to be one of the most logical jargon thefts in our vernacular. The word brand comes from the Norse term brandr, meaning “to burn.” The concept of branding one’s goods, particularly cattle, has existed for centuries.
Fun fact! A “maverick” originally meant an unmarked calf. Samuel Augustus Maverick, a Texan cattle rancher, decided that since all other cattle were branded, he would not brand his. Thus, his brand was none at all. (more…)