Target Corp. SWOT Analysis
As the temperatures warm up and we move through spring, our thoughts turn fondly to – well, for many students, you’re thinking about job-hunting. You’re thinking about potential employers, maybe you have some interviews lined up. You want to know more about a company as a potential employer, and you want to go beyond what you find on the company’s website and some quick web searching. If you’re a business student, you’ve probably done a good deal of company research for class projects. But if you haven’t done it recently, or aren’t a business student, here are some tips and suggestions.
Get a good overview. Business Insights: Essentials and Business Source Premier are great places to check for a basic overview of a public company (one that sells stock or other registered securities to the public.) This can include a description of the company, financial information, and news stories. BSP, BIE, and OneSource Global Business Browser include SWOT reports, which summarize Strengths and Weaknesses of a business, and the Opportunities and Threats it faces in the business environment.
Focus your search. BSP and ABI/INFORM Trade & Industry each have a way to search for items about a company that’s more precise than keyword searching. This helps a lot with companies like Target or even Google, whose names are part of daily life. (The word “target,” for example, can refer to target markets, target dates, target-based pay, and of course target practice.) In BSP, you can use the pull-down menu to search for Target as a “company entity,” to get articles specifically about Target the company. And in ABI, you can search for Target as a “company/organization.”
Find those private companies, too. As mentioned in an earlier blog post, PrivCo is our newest business resource, covering privately-held companies that average around $50,000,000.00 in annual revenue. For smaller companies, ReferenceUSA is a “business phone book” covering 24 million U.S. businesses. In the Custom Search, you can look for companies by name, business type, business size, location, and more.
Don’t forget the news. Yeah, you can find news on the web, but some precision searching can help here as well. ProQuest Newsstand, like ABI, lets you search for articles on a “company/organization.” That helps focus your search in local news sources, like the Star Tribune or Pioneer Press, as well as major papers from other cities (the New York Times, the Chicago Tribune, and the Los Angeles Times, just to drop a few names.) And my good friend BizLink has full-text coverage of 40 regional business journals, including the Minneapolis-St. Paul Business Journal and business journals from Atlanta, Denver, Milwaukee, Portland, and Silicon Valley. It’s a great place to search for information on local or regional companies, and you get that local perspective that you don’t find in national sources.
Be sure to check our career and employment resources guide as part of your job search. And good luck!
Welcome to Spring Semester, business researchers!
We’re less than one week away from Valentine’s Day, and I thought it was a good time to share some interesting Valentine’s-themed nuggets of note our vendor has shared with us that will (hopefully) help you to fall in love with one of our favorite market research databases: Euromonitor Passport GMID!
First, the Dashboards in Euromonitor Passport GMID reveal that the US is the largest market in the world for chocolate confectionery. Good news for chocolate lovers, but growth in this market has declined since 2009.
Secondly, Mars is the dominant player in the confectionery market after overtaking The Hershey Company in 2008 (I’m excited to see Lindt and Ferrero on this list, personally).
And finally, if jewelry is more your style this Valentine’s Day, new data available for Passport Industrial reveals that Tiffany’s is the largest producer of jewelry in the US.
If you’re accessing Mergent Online on July 6th or later, you’re in for a surprise. The UST Libraries’ best tool for getting public company financials, SEC documents, and more has changed its look.
You’ll find a better company lookup tool and more options for finding company information more quickly. Getting ratio reports and historical pricing for the company is easier, too.
Click here quick tips for using the new Mergent Online. All of the old features of Mergent Online are still available. Getting to them has been made easier.
Many know LexisNexis for its reputation in legal research. On the non-law-school side of the library, we use LexisNexis primarily for news and business information.
A couple of the most interesting LexisNexis resources are Hoover’s Company Records and Experian Business Reports.
Hoover’s profiles are well known, and while UST has other means of getting at the same profile info they contain, many prefer the Hoover’s format for finding out about estimated revenue, company leadership, and more. Hoover’s profiles are especially good for private companies.
Experian Business Reports, however, are unique among our resources, and serve as a credit report for a business. In these reports you can learn whether a business has taken out a loan, what it’s using as collateral, whether it’s repaid other loans on time, and more. There is often very little that we can learn about small private businesses with standard information sources. Having this kind of snapshot of a company can be extremely valuable.
Want to learn how to access these reports? Here’s a very simple video.
Note that LexisNexis will be offline from 10:00p central Saturday night, March 13th, to 5:00a central Sunday morning, March 14th.