There are several new, unique graduate business electives being offered during the 2011 spring term with spaces still available. If you have any questions about these classes or need assistance registering, contact Kay Wimer.
MKTG 714 – Marketing Medical Technologies
Minneapolis campus, Tuesday evenings, 6-9 pm
Course Description: Marketing Medical Technology is a topics course designed to develop insightful marketing leaders for the medical technology industry. As one of the key industries in the Minnesota region, the medical technology industry possesses a number of attributes which require a unique focus of study to develop solid expertise in the area. Students interested in pursuing marketing careers, startup company ventures, or venture financing roles in the medical technology industry sector will find this course helpful in defining sources of value and how to profit from it in the world’s changing healthcare marketplace. The course will cover the healthcare landscape, the major trends sweeping healthcare, how medical technology fits within it, who the stakeholders are in healthcare (patients, providers, payors, regulators) and what each values. To meet the learning objectives, the course will utilize key articles, case studies, interviews with local marketing professionals in the medical technology industry, and two group projects based on a) developing a valuable product concept, and b) developing a marketing plan for a product/service of their own choosing.
(NOTE: This class lists MKTG600 as a prerequisite. However, if you have relevant industry and/or academic experience, please contact Margaret McKibbin at email@example.com to see if the prerequisite may be waived.)
Instructor: Karin Roof, MBA / MS
Ms. Roof has more than 15 years of experience in the medical device industry with leading medical device manufacturers and in management consulting. Currently, she is co-founder and principal of MedLinX Consulting, LLC, a strategic management consulting firm focused on medtech and healthcare delivery, where her particular expertise is in strategic planning, innovation management, and clinical trials. Prior to forming MedLinX, Ms. Roof started her career as a field engineer managing pre-market-release clinical trials for Medtronic. Following business school, Ms. Roof consulted with Fortune 500 companies specializing in Innovation Management, before returning to the Medtronic as a Venture Manager in the Neurological division and later driving the product/technology strategy group at Guidant/Boston Scientific where she led the organization into bold new market and technology areas.
Ms. Roof earned her Master of Business Administration and Master of Science in Management from the MIT Sloan School of Management in Cambridge, Massachusetts, and her Bachelor of Arts in Mathematics and Physics from St. Olaf College in Northfield, Minnesota.
BETH 714 – Sustainability in Business
Minneapolis campus, Wednesday evenings, 6-9 pm
Course Description: Environmental sustainability is essential to the long-term viability of businesses in the 21st century. For most companies, designing efficient processes and practices as well as cultivating corporate cultures that eliminate negative environmental and social impacts requires significant organizational change. From PepsiCo to Google, this course will use case studies to address what sustainability means for managing today’s organizations. We will examine the transferable nature of traditional constructs, from leadership and motivation to selection and training, within this novel and dynamic context. We will address developments in operations to ethics, strategy to marketing. We will also identify new models of thinking and innovation unique to the challenges associated with sustainability.
Instructor: Elise Amel, Associate Professor of Psychology, University of St. Thomas
Elise L. Amel has a Ph.D. in Industrial-Organizational Psychology from Purdue University and has been teaching at the University of St. Thomas since 1997. She is an award-winning Associate Professor of Psychology and Director of Environmental Studies. Along with colleagues Christie Manning and Britain Scott she has conducted Conservation Psychology research since 2004, culminating in dozens of peer-reviewed conference papers, journal publications, and a book chapter. They have worked with governmental, non-profit, and business organizations to assess and maximize the attractiveness and likelihood of sustainable behavior. Together they are regular contributors to the knowledge base of sustainable packaging design and the teaching of sustainability (e.g., www.teachgreenpsych.com). Dr. Amel has successfully lead efforts at the University of St. Thomas to create a sustainability coordinator position, conduct an ecological footprint analysis, sign the American College and University Presidents Climate Commitment, and include sustainability as a strategic priority.
ENTR 714 – Social Entrepreneurship
Minneapolis campus, Monday evenings, 6-9 pm
Course Description: Social entrepreneurship encourages students to address social problems that interest them—from bad food in the college cafeteria, pollution and litter, to clean water and better elementary schools—and to come up with creative innovative solutions which can help alleviate the problem and contribute to the greater good.
In this class we will use a case study approach to introduce students to exemplarity social entrepreneurs who are doing great good through value creation and trade. The course will use these cases to expose students to useful theories and frameworks that can illuminate our approach to social entrepreneurship. The course will also work closely with local social entrepreneurship foundations to create internship and project opportunities for students to work within local Twin Cities social ventures.
Social entrepreneurship is a phenomenon that captured the public imagination over the last decade. The movements have resulted from an increasing willingness and desire to blur three traditionally separate areas of economic activity: private for-profit organizations, private non-profit organizations, and public and governmental institutions. Rather than focusing on the structural differences between these sectors, social entrepreneurship focuses on the underlying needs that are unmet in our society and encourages creative innovative solutions regardless of how the institutions, which provide solutions, are financially structured. Second. Social entrepreneurship places certain normative questions, which are often neglected in conventional business courses, at the center of inquiry, such as, “What is the human purpose of the venture” “What role do the personal values of the entrepreneur play?” In particular the course will take an approach, based on Catholic social teaching, that structures social entrepreneurship around four moral goods that a venture can help create: good products and services, good community of relations, good altruism, and good entrepreneurial character.
Instructor: John McVea, Associate Professor of Entrepreneurship, Opus College of Business, University of St. Thomas