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Dr. Mark Spriggs’ Posts

Dr. Mark Spriggs' Posts

Evolving Auto Dealer Franchises

Can growing companies learn something from recent events in the US auto industry?

In 2009, the big three US automakers had two times as many franchised dealers vs. all import brands combined.  Accepted wisdom for years was that more intensive distribution translates into more sales, but then total sales dropped from a steady 17 million in 2006 to 10.5 million in 2009, and Big Three market share dropped under 50%.

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