What kinds of activities will increase college students’ familiarity with you, and hence, potentially increase the number of college and new-college-grad applicants?
In Part I of this blog series, I was inspired by information from the December 2014 meeting of the Minnesota Association of Colleges and Employers. This article was inspired by the students we heard from in a student panel at that event.
In-depth employer website.
Clear information about the product/service, organization mission, customers, staff, and positions. Ideally, if you do much hiring of interns and entry-level professionals, having a College section of your Careers page that includes details about common roles, helps potential applicants understand you and your needs.
Appear at college campus events.
Whether career fairs, campus interviews, information tables, or presentations at student organization meetings, if you can be seen and heard, word will spread.
Extensive 2nd round interviews.
When a candidate is invited to final rounds of interviews at your site, meeting with a number of individuals, including even lunch with new hires, receiving a presentation about your values and services, and an extensive company tour are all very helpful in getting to know an employer.
On-boarding & New Employee Orientation.
Once hired, training and orientation activities are key. Classroom style learning was cited by one college graduate as impressive (“it showed me that the company really cares about its employees”). Never under-estimate the power of first impressions. Keep in mind, these students have friends, and if they have a positive experience with you, they will tell them!