In a Student Survey: The Job/Employer Preferences of the Class of 2014 from NACE (National Association of Colleges and Employers), more than 10,000 respondents’ preferences for work environments was captured.
Top Employer/Work environment attribute % rating as Very or Extremely Important to them
Opportunity for personal growth 92%
Job Security 84.5
Friendly co-workers 84.3
Good benefits* package 79.3
*More about this in an upcoming blog article!
So, for you employers that lead with and tout your starting salary, or salary plus bonus figures, note that “high starting salary” does not appear in this list of top four. In fact, you would have to go down to 10th place to find that only 52% of student respondents ranked this as Very or Extremely Important to them.
How have attitudes changed from the Class of 2013 to the Class of 2014?
Values/preferences rated as Very or Extremely Important with the largest percent change from 2013 to 2014:
Maybe an obviously better college job market gives students the confidence to increase preference for high salary, but it still doesn’t come close to the Top 5.
If more college grads want to live and work close to home, that says to employers, “shop locally”! Get to know the bachelors/master’s degree granting institutions in your own backyard and spend time there.
Finally, an increase in an appreciation for diversity comes as no surprise to people who follow current events and demographics. These graduates want their workplaces to reflect the broader world.
- Source: NACE
- Timing of Survey: February – April 2014
- Respondents: 10, 210 bachelor’s degree seniors graduating by August 2014