[This is Part I of a 2-part series citing survey reports from college seniors.]
Each year the National Association of Colleges and Employers (NACE) conducts a survey of graduating college seniors. The Class of 2013 survey had over 10,000 respondents from across the U.S. I wanted to share some insights that stood out to me, within Employer Relations – insights that might help employers understand what could make their opportunities attractive to a new college grad.
What do students look for when considering a job?
- Casual atmosphere
- Clearly defined assignments
- Workforce diversity
- Friendly co-workers
- Good benefits
These items are fairly consistent with the Millennial Generation profile. Notably, three out of their top five are reflected in an organization’s culture.
When weighing a job offer, what is considered?
- Opportunity for personal growth
- Friendly co-workers
- Job security
- Good benefits package
- Recognition for good performance
As our over-scheduled children become adults, we find they get bored easily, therefore, the interest in continuous learning, growth & development in their careers is at the top of their list.
In reviewing Benefits, which are most important to a college grad?
- Annual salary increase
- 401(k) company match
- Tuition reimbursement benefit
Up until the passage of the Affordable Care Act, the number one benefit desired by college grads was employer-paid health insurance; now they are covered until age 26 under their parents if necessary, so that is not as big a concern. The two items now at the top of the list reflect their interest in Security and Stability.
When seeking information about an employer, what sources to students turn to?
- The employer’s website
- Their friends
- Their parents/relatives
- Career fair participation
Note the number one source – have you developed a webpage for college applicants that is helpful, educational, and inspirational? Are there lots of photos? Videos? Clearly, a well-done website, will make a good impression!
Who is most influential?
If friends are most influential as students engage in their job search, then it makes sense that your past interns can be important PR spokes-people for you when they return to campus. They will talk about their internship with you… in positive or negative terms.
A full copy of the NACE Class of 2013 Student Survey Report can be found at: www.naceweb.org