In the past 18 years, I have seen a lot of Employer Information Sessions. From my perspective as a career professional, below is a list of suggestions to create really engaging Information Sessions for a college student audience.
- Try not to rely too heavily on PowerPoint slides. If they are used, make sure text is not too dense on each slide.
- Incorporate video and images where possible.
- Skype in an executive or employee and ask them to talk about their work.
- If bringing alumni in, ask them to not only describe their responsibility areas, but describe a specific, typical project they worked on.
- Leave out industry-specific jargon and acronyms.
- Share information about the state of your industry and what current issues are hot.
- Explain how you differentiate yourself from your competitors.
- Describe any training or mentoring provided first year on the job.
- Students are very interested in a typical career path and how long it takes to move from one position to another.
- Note average hourly wage for interns and average annual salary range for entry-level.
- Talk about the benefits to you when a student has internship experience.
- Offer job search and networking advice.
- Describe what is expected of interns and new hires in terms of professionalism.
- Prizes/give-aways are always appreciated.
- Always provide some refreshments too!
Interesting presentations become memorable presentations, and memorable presentations are talked about on campus.