Last week Facebook announced its newest endeavor, recruiting. The Social Jobs Partnership application was released, aggregating over 1.7 million openings from Work4 Labs, BranchOut, Jobvite, DirectEmployers and Monster.com. This implementation allows the job search to be taken one step further by allowing users to apply directly through Facebook and instantly share the jobs to their social network.
Author J.J. Calao of Forbes says, “according to Facebook half of employers in the U.S. use the social network during their hiring process. Of those companies already using Facebook to engage with customers, 54 percent anticipate using it more heavily in their recruitment efforts in the future. Given those numbers, the lucrative nature of the recruitment industry and the success of companies like Work4 Labs—not to mention increasing pressure from battered shareholders—it appears likely that Facebook will seek monetize recruitment efforts at some point soon.”
While Facebook may be trying to monetize the recruiting front, it is well behind that of Linkedin, a professional networking site. Linkedin allows seekers to market themselves professionally, while keeping their personal life separate, not the case with Facebook. Linkedin also utilizes recruiting efforts directly from companies hiring for hundreds of positions, like that of Adobe.
“Today Adobe leases 70 Recruiter seats for their hiring efforts. A typical user is Trisha Colton, who leads Adobe’s hunt for digital media executives. On a recent afternoon she needed to fill five positions. With a few clicks of the mouse on her ThinkPad laptop, she could tailor a project-manager search that enabled her to look at possible candidates from 21 leading ad agencies, 15 publishing outfits and a host of other suitable backgrounds,” says George Anders, a contributor of Forbes.
LinkedIn enjoys a vast sweet spot between two extremes – low paying part time jobs, that will most likely be posted on Facebook and executive level positions- helping fill high-skill jobs that pay anywhere from $50,000 to $250,000 or more a year. (Anders, 2012)
While Facebook continues to evolve their utilization of social media networking, Linkedin has continued to be the juggernaut of professional networking and recruiting that is both effortlessly accessible and specialized to each members professional endeavors.
How has social media helped or hurt your career goals?